Thinking About Your Future Website for 2009?

The New Year is here and by now, pretty much every major brand has found their way online in one way or another. However, if you’re like many business owners or marketing managers, you’ve probably read some articles about how digital media is the future of advertising or that print media is going to become obsolete. And yet, at the same time, you haven’t seen a notable boost from your new online website. You might even be wondering if digital media just isn’t the right way to advertise your product/company.

This is not true. Given the right approach, there is no reason why your brand/company can’t thrive online!

The usual excuses are now gone. No matter who your target audience is they are more then likely now online. The PEW Internet & American Life Project reports that 74% of adults ages 50 – 64 are online. Of course they are using the internet different than teenagers, but those are standard challenges for creative media planning.

For now over a decade, online has been talked about as the “new media” in contrast to the traditional “print” media. And yet, internet usage is outpacing TV viewing – too many business owners/marketing managers have refused to retool their budgets in the face of this extremely fast change. Over the course of this year I will be posting many different approaches to marketing in the digital world, whether it be website, social or mobile. It’s very different from print media, but as I write these post think about the brand of your company and what digital media could do for it!