The Zenman Progression

With every new year comes new opportunity to break the mold of who we are and who we want to become. Whether it be slimming down the waistline, challenging oneself to try new things at every opportunity or simply laying off the caffeine in the morning. I think we enjoy this opportunity because as humans we are never truly happy with whom we are. We are never simply content.

I think this is because within each one of us there is a constant yearning to be better. I think that without opportunity for improvement the human spirit becomes withered and hopeless. I think this is why the concept of solitary confinement is the most harshest of punishments in even our most intense maximum-security prisons. In such conditions we have nothing to define us. Being in an environment so full of void there is nothing to draw creativity from, nothing to compare and challenge us to improve ourselves.I can't imagine a world where humanity gives up progression because we are content with where we are now, today. It's because of human nature that we have set foot on the moon. It's because of this need within each one of us to continually push ourselves to be better that we've gone from riding horses to being able to fly half way across the world in mere hours in a period of time that is but a grain of sand in the deserts of time.

I know everyone at Zenman is stoked for this new year, I know I sure am. Already we're pushing ourselves to create things Zenman hasn't done before. We're pushing ourselves to get to the next level and excel to be the best in what we do because its what we love. I think especially working in the design and advertizing industry we at Zenman know better than anyone how fast the world is progressing. Practically on a daily basis there are new technologies to develop for, better methods of production and more compelling venues of application.

I think this is why we love our industry so much. Our passion for design, development and the art of communication is fueled by this constant change in industry and as a result we are not bound by the chains of monotony.

Keep your eyes and ears open. 2009 is going to be a big year for Zenman.

Thinking About Your Future Website for 2009?

The New Year is here and by now, pretty much every major brand has found their way online in one way or another. However, if you’re like many business owners or marketing managers, you’ve probably read some articles about how digital media is the future of advertising or that print media is going to become obsolete. And yet, at the same time, you haven’t seen a notable boost from your new online website. You might even be wondering if digital media just isn’t the right way to advertise your product/company.

This is not true. Given the right approach, there is no reason why your brand/company can’t thrive online!

The usual excuses are now gone. No matter who your target audience is they are more then likely now online. The PEW Internet & American Life Project reports that 74% of adults ages 50 – 64 are online. Of course they are using the internet different than teenagers, but those are standard challenges for creative media planning.

For now over a decade, online has been talked about as the “new media” in contrast to the traditional “print” media. And yet, internet usage is outpacing TV viewing – too many business owners/marketing managers have refused to retool their budgets in the face of this extremely fast change. Over the course of this year I will be posting many different approaches to marketing in the digital world, whether it be website, social or mobile. It’s very different from print media, but as I write these post think about the brand of your company and what digital media could do for it!